2 papers
cs.AI2026
Less Traffic, Better Outcomes: Competition-Aware Request Dispatch in Real-Time Ad Exchanges
Jonaid Shianifar, Blaz Mramor, Fangda Zou +5
Real-time bidding (RTB) ad exchanges typically forward nearly all incoming requests to demand-side platforms (DSPs), even though only a small fraction receive bids. This over-distr…
cs.IR2026
RAMP: Robust Ad Recommendation Under Limited Personalized-Feature Availability via Masking and Alignment Pathways
Dairui Liu, Zhongyi Lu, Roger Zhe Li +11
Click-through rate (CTR) and conversion rate (CVR) prediction are fundamental tasks in online advertising, aiming to estimate the likelihood of user interactions based on various f…