From the 1 of 3 linked papers with an AI index.
3 papers
cs.AI2026
Less Traffic, Better Outcomes: Competition-Aware Request Dispatch in Real-Time Ad Exchanges
Jonaid Shianifar, Blaz Mramor, Fangda Zou +5
Real-time bidding (RTB) ad exchanges typically forward nearly all incoming requests to demand-side platforms (DSPs), even though only a small fraction receive bids. This over-distr…
cs.IR2026
RAMP: Robust Ad Recommendation Under Limited Personalized-Feature Availability via Masking and Alignment Pathways
Dairui Liu, Zhongyi Lu, Roger Zhe Li +11
Click-through rate (CTR) and conversion rate (CVR) prediction are fundamental tasks in online advertising, aiming to estimate the likelihood of user interactions based on various f…
cs.IR2026
From Raw IDs to Semantic Planning: How Recommender Systems Utilize Information at Scale
Changhong Jin, Shiqiu Yang, Roger Zhe Li +8
The paper surveys how industrial recommender systems have moved from using opaque raw identifiers to richer semantic IDs that embed item content and context, and proposes a future…