4 papers
Bidders' Responses to Auction Format Change in Internet Display Advertising Auctions
Shumpei Goke, Gabriel Y. Weintraub, Ralph Mastromonaco +1
We study actual bidding behavior when a new auction format gets introduced into the marketplace. More specifically, we investigate this question using a novel dataset on internet d…
Price Experimentation and Interference
Ramesh Johari, Orrie B. Page, Gabriel Y. Weintraub
In this paper, we examine the biases that arise when firms run A/B tests on continuous parameters to estimate global treatment effects on performance metrics of interest; we partic…
When Does Interference Matter? Decision-Making in Platform Experiments
Ramesh Johari, Hannah Li, Anushka Murthy +1
This paper investigates decision-making in A/B experiments for online platforms and marketplaces. In such settings, due to constraints on inventory, A/B experiments typically lead…
Switchback Price Experiments with Forward-Looking Demand
Yifan Wu, Ramesh Johari, Vasilis Syrgkanis +1
We consider a retailer running a switchback experiment for the price of a single product, with infinite supply. In each period, the seller chooses a price from a set of predefi…