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cs.IR2026
UniVA: Unified Value Alignment for Generative Recommendation in Online Advertising at Tencent
Xinxun Zhang, Yuling Xiong, Jiale Zhou +14
Generative Recommendation (GR) reformulates recommendation as next-token generation over item Semantic IDs (SIDs) and has shown promise in industrial applications. However, extendi…
cs.IR2026
S-GRec: Personalized Semantic-Aware Generative Recommendation with Asymmetric Advantage
Jie Jiang, Hongbo Tang, Wenjie Wu +6
Generative recommendation models sequence generation to produce items end-to-end, but training from behavioral logs often provides weak supervision on underlying user intent. Altho…
cs.IR2026
GPR: Towards a Generative Pre-trained One-Model Paradigm for Large-Scale Advertising Recommendation
Jun Zhang, Yi Li, Yue Liu +19
As an intelligent infrastructure connecting users with commercial content, advertising recommendation systems play a central role in information flow and value creation within the…