3 papers
cs.IR2026
UniVA: Unified Value Alignment for Generative Recommendation in Online Advertising at Tencent
Xinxun Zhang, Yuling Xiong, Jiale Zhou +14
Generative Recommendation (GR) reformulates recommendation as next-token generation over item Semantic IDs (SIDs) and has shown promise in industrial applications. However, extendi…
cs.IR2026
Tencent Advertising Algorithm Challenge 2025: All-Modality Generative Recommendation
Junwei Pan, Wei Xue, Chao Zhou +20
Generative recommender systems are rapidly emerging as a new paradigm for recommendation, where collaborative identifiers and/or multi-modal content are mapped into discrete token…
cs.IR2026
DiffuReason: Bridging Latent Reasoning and Generative Refinement for Sequential Recommendation
Jie Jiang, Yang Wu, Qian Li +6
Latent reasoning has emerged as a promising paradigm for sequential recommendation, enabling models to capture complex user intent through multi-step deliberation. Yet existing app…