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cs.LG2024
Benchmarking for Deep Uplift Modeling in Online Marketing
Dugang Liu, Xing Tang, Yang Qiao +4
Online marketing is critical for many industrial platforms and business applications, aiming to increase user engagement and platform revenue by identifying corresponding delivery-…
cs.LG2024
Treatment-Aware Hyperbolic Representation Learning for Causal Effect Estimation with Social Networks
Ziqiang Cui, Xing Tang, Yang Qiao +4
Estimating the individual treatment effect (ITE) from observational data is a crucial research topic that holds significant value across multiple domains. How to identify hidden co…