2 papers
stat.AP2024
Democratizing Propensity Score Matching Using Web Application
Adam Gajtkowski, Felipe Moraes
Traditionally, data scientists use exploratory data analysis techniques such as correlation analysis, summary statistics, and regression analysis for identifying the most product e…
cs.LG2023
Incremental Profit per Conversion: a Response Transformation for Uplift Modeling in E-Commerce Promotions
Hugo Manuel Proença, Felipe Moraes
Promotions play a crucial role in e-commerce platforms, and various cost structures are employed to drive user engagement. This paper focuses on promotions with response-dependent…