4 papers
Rankability-enhanced Revenue Uplift Modeling Framework for Online Marketing
Bowei He, Yunpeng Weng, Xing Tang +5
Uplift modeling has been widely employed in online marketing by predicting the response difference between the treatment and control groups, so as to identify the sensitive individ…
Treatment-Aware Hyperbolic Representation Learning for Causal Effect Estimation with Social Networks
Ziqiang Cui, Xing Tang, Yang Qiao +4
Estimating the individual treatment effect (ITE) from observational data is a crucial research topic that holds significant value across multiple domains. How to identify hidden co…
Expected Transaction Value Optimization for Precise Marketing in FinTech Platforms
Yunpeng Weng, Xing Tang, Liang Chen +2
FinTech platforms facilitated by digital payments are watching growth rapidly, which enable the distribution of mutual funds personalized to individual investors via mobile Apps. A…
Towards Hybrid-grained Feature Interaction Selection for Deep Sparse Network
Fuyuan Lyu, Xing Tang, Dugang Liu +5
Deep sparse networks are widely investigated as a neural network architecture for prediction tasks with high-dimensional sparse features, with which feature interaction selection i…