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cs.IR2024
Star+: A New Multi-Domain Model for CTR Prediction
Çağrı Yeşil, Kaya Turgut
In this paper, we introduce Star+, a novel multi-domain model for click-through rate (CTR) prediction inspired by the Star model. Traditional single-domain approaches and existing…
cs.IR2023
MMBAttn: Max-Mean and Bit-wise Attention for CTR Prediction
Hasan Saribas, Cagri Yesil, Serdarcan Dilbaz +1
With the increasing complexity and scale of click-through rate (CTR) prediction tasks in online advertising and recommendation systems, accurately estimating the importance of feat…