most citedFedUD: Exploiting Unaligned Data for Cross-Platform Federated Click-Through Rate Prediction

3 citations · 3 across the 1 of their papers we have counts for

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1 paper

cs.IR2024★ 3 cited

FedUD: Exploiting Unaligned Data for Cross-Platform Federated Click-Through Rate Prediction

Wentao Ouyang, Rui Dong, Ri Tao +1

Click-through rate (CTR) prediction plays an important role in online advertising platforms. Most existing methods use data from the advertising platform itself for CTR prediction.…