most citedLightSAGE: Graph Neural Networks for Large Scale Item Retrieval in Shopee's Advertisement Recommendation

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cs.LG2024

Deep Ensemble Shape Calibration: Multi-Field Post-hoc Calibration in Online Advertising

Shuai Yang, Hao Yang, Zhuang Zou +3

In the e-commerce advertising scenario, estimating the true probabilities (known as a calibrated estimate) on Click-Through Rate (CTR) and Conversion Rate (CVR) is critical. Previo…