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Wooyong Jo

1 paper hereh-index 12 citations2 works total

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author position
  • first author1

Across the 1 of 1 paper where every author was matched, so the position is known.

fields
  • econ.GN1

identity via Semantic Scholar / OpenAlex

collaborators

1 paper

econ.GN2024

Mega Influencers versus Niche Creators: An Empirical Study of Streamer Influence on Endorsed Product Usage

Wooyong Jo, Mike Lewis, Yanwen Wang

Social media has given rise to online consumption communities, or fandoms, which are complex networks of ancillary creators and consumers organized around a core product or intelle…

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