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cs.CL2025
Transparent Reference-free Automated Evaluation of Open-Ended User Survey Responses
Subin An, Yugyeong Ji, Junyoung Kim +3
Open-ended survey responses provide valuable insights in marketing research, but low-quality responses not only burden researchers with manual filtering but also risk leading to mi…
cs.CL2023
: A Virtual Moderator for Market Research Surveys
Josh Seltzer, Jiahua Pan, Kathy Cheng +4
Market research surveys are a powerful methodology for understanding consumer perspectives at scale, but are limited by depth of understanding and insights. A virtual moderator can…