3 papers
econ.GN2026
Designing Ad Auctions with Targeting Information
Srinivas Tunuguntla, Carl F. Mela, Jason Pratt
Digital advertising publishers sell ad inventory that conveys targeting information, such as demographic, contextual, or behavioral audience segments, to advertisers. While reveali…
econ.GN2023
Advertiser Learning in Direct Advertising Markets
Carl F. Mela, Jason M. T. Roos, Tulio Sousa
Direct buy advertisers procure advertising inventory at fixed rates from publishers and ad networks. Such advertisers face the complex task of choosing ads amongst myriad new publi…
cs.IR2022
A Scalable Recommendation Engine for New Users and Items
Boya Xu, Yiting Deng, Carl Mela
In many digital contexts such as online news and e-tailing with many new users and items, recommendation systems face several challenges: i) how to make initial recommendations to…