2 papers
econ.GN2026
Engagement vs. Commitment: The Economic Trade-Offs of Polarizing News Content
Shunyao Yan, Klaus M. Miller
Content that drives engagement need not be the same content that drives willingness to pay. We study how polarizing content affects engagement (time on site) and commitment (subscr…
econ.GN2020
How Does the Adoption of Ad Blockers Affect News Consumption?
Shunyao Yan, Klaus M. Miller, Bernd Skiera
Ad blockers allow users to browse websites without viewing ads. Online news providers that rely on advertising revenue tend to perceive users adoption of ad blockers purely as a th…