2 papers
cs.HC2026
How Well Do Large Language Models Capture Human Personality?
Aanisha Bhattacharyya, Yaman Kumar Singla, Rajiv Ratn Shah +2
Large language models (LLMs) are increasingly used to simulate human populations via persona prompting, often under the assumptions that richer persona descriptions improve behavio…
cs.CL2024
Long-Term Ad Memorability: Understanding & Generating Memorable Ads
Harini SI, Somesh Singh, Yaman K Singla +5
Despite the importance of long-term memory in marketing and brand building, until now, there has been no large-scale study on the memorability of ads. All previous memorability stu…