3 papers
cs.AI2026
Enabling and Understanding Personalization in AI-Generated Advertising Imagery
Victor Kolominsky-Rabas, Leopold Müller, Claudius Budcke +2
Personalized marketing traditionally matches static products to customers, while dynamic creative optimization focuses mainly on AI-driven text personalization or basic product ima…
cs.AI2026
I Am AdMan: A Pipeline for Automatic Generation of Personalized Advertising Imagery
Victor Kolominsky-Rabas, Leopold Müller, Claudius Budcke +1
Personalized marketing can increase customer engagement, satisfaction, and conversion. While existing personalization approaches have become effective at matching the right product…
cs.AI2026
Generative AI Use Cases In Real Estate Marketing: Adoption and Constraints in Germany
Victor Kolominsky-Rabas, Leopold Müller, Felicia Perpina +1
Generative artificial intelligence (GenAI) is changing how work is organized and performed. Real estate marketing is a prime example of this, yet evidence of GenAI in real estate a…