most citedEstimating the Causal Effects of Marketing Interventions Using Propensity Score Methodology

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math.ST2006★ 59 cited

Estimating the Causal Effects of Marketing Interventions Using Propensity Score Methodology

Donald B. Rubin, Richard P. Waterman

Propensity score methods were proposed by Rosenbaum and Rubin [Biometrika 70 (1983) 41--55] as central tools to help assess the causal effects of interventions. Since their introdu…