2 papers
cs.CL2026
UniPolicy: Unified Objective-Specific Policies for Generative Search Advertising
Kun Yao, Yuhang Zhou, Yichi Zhang +6
Search advertising connects user intent with commercial content and plays a critical role in platform monetization. Recent systems typically align pretrained generative models with…
cs.GT2026
HMAF: A Hierarchical Multi-Slot GD-RTB Allocation Framework
Tianxing Bu, Zhaoqi Zhang, Linyou Cai +7
In modern online advertising platforms, Guaranteed Delivery (GD) contracts coexist and bid with Real-Time Bidding (RTB) auctions. Recent approaches either decouple GD and RTB optim…