4 papers
Engagement vs. Commitment: The Economic Trade-Offs of Polarizing News Content
Shunyao Yan, Klaus M. Miller
Content that drives engagement need not be the same content that drives willingness to pay. We study how polarizing content affects engagement (time on site) and commitment (subscr…
Towards Developing an Understanding of Consumers' Perceived Privacy Violations in Online Advertising
Kinshuk Jerath, Klaus M. Miller, D. Daniel Sokol
Privacy-enhancing technologies (PETs) represent a critical operational challenge for the online advertising industry, requiring substantial infrastructure investment while promisin…
The Impact of the General Data Protection Regulation (GDPR) on Online Usage Behavior
Klaus M. Miller, Julia Schmitt, Bernd Skiera
Privacy regulations aim to safeguard consumers, but can have unintended consequences on how users interact with websites. This article estimates the causal effect of the EU's Gener…
The Impact of the General Data Protection Regulation (GDPR) on Online Tracking
Klaus M. Miller, Karlo Lukic, Bernd Skiera
This study explores the impact of the General Data Protection Regulation (GDPR), introduced on May 25th, 2018, on online trackers, vital elements in the online advertising ecosyste…