2 papers
cs.AI2026
Operationalising Multi-Dimensional Evaluation for Conversational Agents: A Scalable, Governed Pipeline with Selective Re-evaluation and Model Benchmarking
Niranjan Kumar M, Balaji Nagarajan, Karthik Nair +2
Evaluating retail conversational agents requires methods beyond lexical-overlap metrics to assess intent alignment, factuality, helpfulness, clarity, tone, and overall response qua…
cs.LG2026
Integrated Marketing Attribution: A Bayesian Framework for Privacy-Safe Granular Measurement Anchored in MMM
Meghana R. Bhat, Ankit Umare, Utsav Aggarwal +4
Retail marketing measurement increasingly requires granular campaign-level insights without relying on user-level tracking. However, the two dominant approaches, Marketing Mix Mode…