4 papers
Evaluating and Pricing Advertisements in AI-Generated Responses
John L. Turner-Smith, Zimeng Huang, Yuhan Fu +2
As search increasingly shifts toward LLM-driven answer engines, advertising is becoming embedded within the generated response itself and should therefore be evaluated for both use…
PILA: Plug-and-Play Insertion for LLM-native Advertising
Zhaowei Zhang, Yuhan Fu, Yihang Zhang +6
How to monetize large language models (LLMs) by naturally integrating sponsored content into their responses, known as LLM-native advertising, has recently emerged as a critical pr…
NaiAD: Initiate Data-Driven Research for LLM Advertising
Yihang Zhang, Zimeng Huang, Ren Zhai +2
Reconciling platform revenue with user experience in LLM advertising motivates a data-centric foundation. We introduce NaiAD, the first comprehensive dataset for LLM-native adverti…
LLM Advertisement based on Neuron Auctions
Peiran Yun, Wenxin Xu, Jiayuan Liu +4
As Large Language Models (LLMs) transition into conversational agents, generative advertising emerges as a crucial monetization strategy. However, embedding advertisements within u…