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1 paper

cs.AI2026

AI and Its Impact on Creativity and Diversity: An Empirical Study of LLM-Generated Product Ideas

Christian Terwiesch, Lennart Meincke, Karan Girotra +3

This research examines how well large language models, or LLMs, generate new product ideas for college students priced under $50. Across a series of studies, we identify key streng…