4 citations · 4 across the 2 of their papers we have counts for
2 papers
cs.AI2026
AI and Its Impact on Creativity and Diversity: An Empirical Study of LLM-Generated Product Ideas
Christian Terwiesch, Lennart Meincke, Karan Girotra +3
This research examines how well large language models, or LLMs, generate new product ideas for college students priced under $50. Across a series of studies, we identify key streng…
cs.CY2024★ 4 cited
Prompting Diverse Ideas: Increasing AI Idea Variance
Lennart Meincke, Ethan R. Mollick, Christian Terwiesch
Unlike routine tasks where consistency is prized, in creativity and innovation the goal is to create a diverse set of ideas. This paper delves into the burgeoning interest in emplo…