2 papers
cs.AI2026
Less Traffic, Better Outcomes: Competition-Aware Request Dispatch in Real-Time Ad Exchanges
Jonaid Shianifar, Blaz Mramor, Fangda Zou +5
Real-time bidding (RTB) ad exchanges typically forward nearly all incoming requests to demand-side platforms (DSPs), even though only a small fraction receive bids. This over-distr…
cs.GT2026
Auctions with Contract Design
Xiaolin Bu, Jiarong Jin, Junzhu Ke +6
We consider a new auction model where the bidders' utilities and the auctioneer's revenue depend on a quality factor of the transaction determined by costly and strategic investmen…