2 papers
cs.AI2026
Generative Auto-Bidding with Unified Modeling and Exploration
Mingming Zhang, Feiqing Zhuang, Na Li +7
Automated bidding is central to modern digital advertising. Early rule-based methods lacked adaptability, while subsequent Reinforcement Learning approaches modeled bidding as a Ma…
cs.LG2026
Q-Regularized Generative Auto-Bidding: From Suboptimal Trajectories to Optimal Policies
Mingming Zhang, Na Li, Zhuang Feiqing +8
With the rapid development of e-commerce, auto-bidding has become a key asset in optimizing advertising performance under diverse advertiser environments. The current approaches fo…