4 citations · 4 across the 2 of their papers we have counts for
2 papers
cs.LG2026
From Prediction to Incrementality: Causal Optimization for Large-Scale Targeting and Recommendation
Changshuai Wei, John Bencina, Phuc Nguyen +2
Large-scale targeting and recommendation systems are typically built around predictive scores fed into heuristic or local allocation. When the business goal is incremental impact,…
stat.ME2024★ 4 cited
Neural Optimization with Adaptive Heuristics for Intelligent Marketing System
Changshuai Wei, Benjamin Zelditch, Joyce Chen +6
Computational marketing has become increasingly important in today's digital world, facing challenges such as massive heterogeneous data, multi-channel customer journeys, and limit…