Do GEO Gains Survive the Live Web? Evaluating In-the-Wild Visibility Gains of Generative Engine Optimization via LIVE-GEO

Runze Kong, Haibo Jin, Xucheng Yu +3

Generative engine optimization (GEO) rewrites web content so that LLM-based search systems, also termed generative engines (GEs), rank it higher in their answers and recommendation…