Demand-Side Measurement for Generative Engine Optimization: Constructing and Validating a Million-Persona, Intent-Annotated Buyer Corpus

Dmitrij Żatuchin, Daniil Dzemesjuk

Generative engines such as ChatGPT, Gemini, and Perplexity answer buyer questions directly and name a shortlist of brands inside the answer. Studying how brands enter or fail to en…