PRIME: Mitigating Subgroup Optimization Competition in Shared CTR Top Networks with Plug-in Residual Input-Conditioned Mixture of Expert

Heng Yao, Siyun Hou, Tianying Liu +8

Click-through rate (CTR) models vary in feature-interaction design, yet their top networks usually remain a single multilayer perceptron shared by all examples. Heterogeneous user,…