304 citations · 2.4k across the 54 of their papers we have counts for
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cs.MA2023★ 1 cited
Agent-based Modelling of Credit Card Promotions
Conor B. Hamill, Raad Khraishi, Simona Gherghel +4
Interest-free promotions are a prevalent strategy employed by credit card lenders to attract new customers, yet the research exploring their effects on both consumers and lenders r…
cs.LG2023★ 6 cited
Modelling customer lifetime-value in the retail banking industry
Greig Cowan, Salvatore Mercuri, Raad Khraishi
Understanding customer lifetime value is key to nurturing long-term customer relationships, however, estimating it is far from straightforward. In the retail banking industry, comm…