6 papers
Prrr: Personal Random Rewards for Blockchain Reporting
Hongyin Chen, Yubin Ke, Xiaotie Deng +1
Smart contracts, the stateful programs running on blockchains, often rely on reports. Publishers are paid to publish these reports on the blockchain. Designing protocols that incen…
Ad Insertion in LLM-Generated Responses
Shengwei Xu, Zhaohua Chen, Xiaotie Deng +2
Sustainable monetization of Large Language Models (LLMs) remains a critical open challenge. Traditional search advertising, which relies on static keywords, fails to capture the fl…
Ex-Ante Truthful Distribution-Reporting Mechanisms
Xiaotie Deng, Yanru Guan, Ningyuan Li +2
This paper studies mechanism design for revenue maximization in a distribution-reporting setting, where the auctioneer does not know the buyers' true value distributions. Instead,…
Beyond Advertising: Mechanism Design for Platform-Wide Marketing Service "QuanZhanTui"
Ningyuan Li, Zhilin Zhang, Tianyan Long +8
On e-commerce platforms, sellers typically bid for impressions from ad traffic to promote their products. However, for most sellers, the majority of their sales come from organic t…
Optimal Prize Design in Parallel Rank-order Contests
Xiaotie Deng, Ningyuan Li, Weian Li +1
This paper investigates a two-stage game-theoretical model with multiple parallel rank-order contests. In this model, each contest designer sets up a contest and determines the pri…
An Adaptable Budget Planner for Enhancing Budget-Constrained Auto-Bidding in Online Advertising
Zhijian Duan, Yusen Huo, Tianyu Wang +6
In online advertising, advertisers commonly utilize auto-bidding services to bid for impression opportunities. A typical objective of the auto-bidder is to optimize the advertiser'…