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cs.CV2026
Creative4U: MLLMs-based Advertising Creative Image Selector with Comparative Reasoning
Yukang Lin, Xiang Zhang, Shichang Jia +9
Creative image in advertising is the heart and soul of e-commerce platform. An eye-catching creative image can enhance the shopping experience for users, boosting income for advert…
cs.CV2026
MOON2.0: Dynamic Modality-balanced Multimodal Representation Learning for E-commerce Product Understanding
Zhanheng Nie, Chenghan Fu, Daoze Zhang +5
Recent Multimodal Large Language Models (MLLMs) have significantly advanced e-commerce product understanding. However, they still face three challenges: (i) the modality imbalance…
cs.CV2026
MOON: Generative MLLM-based Multimodal Representation Learning for E-commerce Product Understanding
Daoze Zhang, Chenghan Fu, Zhanheng Nie +7
With the rapid advancement of e-commerce, exploring general representations rather than task-specific ones has attracted increasing research attention. For product understanding, a…