1 citations · 2 across the 3 of their papers we have counts for
3 papers
econ.EM2024★ 1 cited
Your MMM is Broken: Identification of Nonlinear and Time-varying Effects in Marketing Mix Models
Ryan Dew, Nicolas Padilla, Anya Shchetkina
Recent years have seen a resurgence in interest in marketing mix models (MMMs), which are aggregate-level models of marketing effectiveness. Often these models incorporate nonlinea…
stat.AP2021★ 1 cited
Correlated Dynamics in Marketing Sensitivities
Ryan Dew, Yuhao Fan
Understanding individual customers' sensitivities to prices, promotions, brands, and other marketing mix elements is fundamental to a wide swath of marketing problems. An important…
stat.AP2015
Model-based Dashboards for Customer Analytics
Ryan Dew, Asim Ansari
Automating the customer analytics process is crucial for companies that manage distinct customer bases. In such data-rich and dynamic environments, visualization plays a key role i…