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cs.IR2024
Scene-wise Adaptive Network for Dynamic Cold-start Scenes Optimization in CTR Prediction
Wenhao Li, Jie Zhou, Chuan Luo +3
In the realm of modern mobile E-commerce, providing users with nearby commercial service recommendations through location-based online services has become increasingly vital. While…
cs.IR2024
Entire Chain Uplift Modeling with Context-Enhanced Learning for Intelligent Marketing
Yinqiu Huang, Shuli Wang, Min Gao +6
Uplift modeling, vital in online marketing, seeks to accurately measure the impact of various strategies, such as coupons or discounts, on different users by predicting the Individ…