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cs.IR2024
Efficient Transfer Learning Framework for Cross-Domain Click-Through Rate Prediction
Qi Liu, Xingyuan Tang, Jianqiang Huang +9
Natural content and advertisement coexist in industrial recommendation systems but differ in data distribution. Concretely, traffic related to the advertisement is considerably spa…
cs.IR2023
Deep Context Interest Network for Click-Through Rate Prediction
Xuyang Hou, Zhe Wang, Qi Liu +3
Click-Through Rate (CTR) prediction, estimating the probability of a user clicking on an item, is essential in industrial applications, such as online advertising. Many works focus…