12 citations · 12 across the 2 of their papers we have counts for
2 papers
cs.LG2024
Segment Discovery: Enhancing E-commerce Targeting
Qiqi Li, Roopali Singh, Charin Polpanumas +3
Modern e-commerce services frequently target customers with incentives or interventions to engage them in their products such as games, shopping, video streaming, etc. This custome…
cs.LG2023★ 12 cited
Neural Insights for Digital Marketing Content Design
Fanjie Kong, Yuan Li, Houssam Nassif +3
In digital marketing, experimenting with new website content is one of the key levers to improve customer engagement. However, creating successful marketing content is a manual and…