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Mingsheng Zhang

1 paper hereh-index 218 citations7 works total

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  • last author1

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  • econ.TH1

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econ.TH2024

Search Prominence with Costly Product Returns

Sanxi Li, Jun Yu, Mingsheng Zhang

Search prominence may have a detrimental impact on a firm's profits in the presence of costly product returns. We analyze the impact of search prominence on firm profitability in a…

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