7 papers
MATT-CTR: Unleashing a Model-Agnostic Test-Time Paradigm for CTR Prediction with Confidence-Guided Inference Paths
Moyu Zhang, Yun Chen, Yujun Jin +3
Recently, a growing body of research has focused on either optimizing CTR model architectures to better model feature interactions or refining training objectives to aid parameter…
Selective Test-Time Compute Scaling for Click-Through Rate Prediction via Uncertainty-Triggered Feature Path Exploration
Moyu Zhang, Yun Chen, Yujun Jin +3
Scaling test-time compute has proven highly effective for language models, yet this opportunity remains largely unexplored for industrial Click-Through Rate (CTR) prediction. CTR m…
Self-Balancing Gradient Allocation for Heterogeneity-Aware Feature Generation in Click-Through Rate Prediction
Moyu Zhang, Yun Chen, Yujun Jin +3
Generative pre-training via discrete diffusion provides dense reconstruction supervision across all feature fields simultaneously, mitigating representation collapse from data spar…
Infer As You Train: A Symmetric Paradigm of Masked Generative for Click-Through Rate Prediction
Moyu Zhang, Yujun Jin, Yun Chen +3
Generative models are increasingly being explored in click-through rate (CTR) prediction field to overcome the limitations of the conventional discriminative paradigm, which rely o…
DGenCTR: Towards a Universal Generative Paradigm for Click-Through Rate Prediction via Discrete Diffusion
Moyu Zhang, Yun Chen, Yujun Jin +2
Recent advances in generative models have inspired the field of recommender systems to explore generative approaches, but most existing research focuses on sequence generation, a p…
Global-Distribution Aware Scenario-Specific Variational Representation Learning Framework
Moyu Zhang, Yujun Jin, Jinxin Hu +1
With the emergence of e-commerce, the recommendations provided by commercial platforms must adapt to diverse scenarios to accommodate users' varying shopping preferences. Current m…