22 citations · 22 across the 2 of their papers we have counts for
2 papers
cs.CL2025
Transforming the Voice of the Customer: Large Language Models for Identifying Customer Needs
Artem Timoshenko, Chengfeng Mao, John R. Hauser
Identifying customer needs (CNs) is fundamental to product innovation and marketing strategy. Yet for over thirty years, Voice-of-the-Customer (VOC) applications have relied on pro…
cs.LG2019★ 22 cited
Product Aesthetic Design: A Machine Learning Augmentation
Alex Burnap, John R. Hauser, Artem Timoshenko
Aesthetics are critically important to market acceptance. In the automotive industry, an improved aesthetic design can boost sales by 30% or more. Firms invest heavily in designing…