4 citations · 5 across the 3 of their papers we have counts for
3 papers · 1 filter
BroadGen: A Framework for Generating Effective and Efficient Advertiser Broad Match Keyphrase Recommendations
Ashirbad Mishra, Jinyu Zhao, Soumik Dey +3
In the domain of sponsored search advertising, the focus of Keyphrase recommendation has largely been on exact match types, which pose issues such as high management expenses, limi…
GraphEx: A Graph-based Extraction Method for Advertiser Keyphrase Recommendation
Ashirbad Mishra, Soumik Dey, Marshall Wu +5
Online sellers and advertisers are recommended keyphrases for their listed products, which they bid on to enhance their sales. One popular paradigm that generates such recommendati…
Graphite: A Graph-based Extreme Multi-Label Short Text Classifier for Keyphrase Recommendation
Ashirbad Mishra, Soumik Dey, Jinyu Zhao +3
Keyphrase Recommendation has been a pivotal problem in advertising and e-commerce where advertisers/sellers are recommended keyphrases (search queries) to bid on to increase their…