2 papers
cs.AI2025
Bid2X: Revealing Dynamics of Bidding Environment in Online Advertising from A Foundation Model Lens
Jiahao Ji, Tianyu Wang, Yeshu Li +5
Auto-bidding is crucial in facilitating online advertising by automatically providing bids for advertisers. While previous work has made great efforts to model bidding environments…
cs.IR2024
Advancing Re-Ranking with Multimodal Fusion and Target-Oriented Auxiliary Tasks in E-Commerce Search
Enqiang Xu, Xinhui Li, Zhigong Zhou +6
In the rapidly evolving field of e-commerce, the effectiveness of search re-ranking models is crucial for enhancing user experience and driving conversion rates. Despite significan…