4 papers
AI in Search Reduces Publisher Referrals Without Improving User Experience: Experimental Evidence
Stephanie T. Wang, Jeffrey Gleason, Yakov Bart +2
The integration of generative AI into web search delivers synthesized answers to user queries, changing how people navigate and assess information, while raising concerns about the…
AI-Mediated Hiring and the Job Search of Blind and Low-Vision Individuals
Kashif Imteyaz, Qiushi, Liang +3
Blind and low-vision (BLV) individuals face high unemployment rates. The job search is becoming harder as more employers use AI-driven systems to screen resumes before a human ever…
OPeRA: A Dataset of Observation, Persona, Rationale, and Action for Evaluating LLMs on Human Online Shopping Behavior Simulation
Ziyi Wang, Yuxuan Lu, Wenbo Li +13
Can large language models (LLMs) accurately simulate the next web action of a specific user? While LLMs have shown promising capabilities in generating ``believable'' human behavio…
Impact of Engagement Allocation Across Social Platform Modalities on E-Commerce Performance
Xiaoning Wang, Yakov Bart, Serguei Netessine +1
Firms increasingly operate across multiple social media platforms, yet it remains unclear whether diversifying engagement across platforms enhances performance or simply fragments…