4 papers
Spend Search Where It Pays: Value-Guided Structured Sampling and Optimization for Generative Recommendation
Jie Jiang, Yangru Huang, Zeyu Wang +4
Generative recommendation via autoregressive models has unified retrieval and ranking into a single conditional generation framework. However, fine-tuning these models with Reinfor…
DiffuReason: Bridging Latent Reasoning and Generative Refinement for Sequential Recommendation
Jie Jiang, Yang Wu, Qian Li +6
Latent reasoning has emerged as a promising paradigm for sequential recommendation, enabling models to capture complex user intent through multi-step deliberation. Yet existing app…
SCoTER: Structured Chain-of-Thought Transfer for Enhanced Recommendation
Jie Jiang, Yang Wu, Qian Li +7
Harnessing the reasoning power of Large Language Models (LLMs) for recommender systems is hindered by two fundamental challenges. First, current approaches lack a mechanism for aut…
GPR: Towards a Generative Pre-trained One-Model Paradigm for Large-Scale Advertising Recommendation
Jun Zhang, Yi Li, Yue Liu +19
As an intelligent infrastructure connecting users with commercial content, advertising recommendation systems play a central role in information flow and value creation within the…