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cs.GT2024★ 1 cited
Auto-bidding and Auctions in Online Advertising: A Survey
Gagan Aggarwal, Ashwinkumar Badanidiyuru, Santiago R. Balseiro +23
In this survey, we summarize recent developments in research fueled by the growing adoption of automated bidding strategies in online advertising. We explore the challenges and opp…
cs.GT2023★ 1 cited
Efficiency of the Generalized Second-Price Auction for Value Maximizers
Yuan Deng, Mohammad Mahdian, Jieming Mao +3
We study the price of anarchy of the generalized second-price auction where bidders are value maximizers (i.e., autobidders). We show that in general the price of anarchy can be as…