3 papers
cs.IR2026
S-GRec: Personalized Semantic-Aware Generative Recommendation with Asymmetric Advantage
Jie Jiang, Hongbo Tang, Wenjie Wu +6
Generative recommendation models sequence generation to produce items end-to-end, but training from behavioral logs often provides weak supervision on underlying user intent. Altho…
cs.AI2026
Spend Search Where It Pays: Value-Guided Structured Sampling and Optimization for Generative Recommendation
Jie Jiang, Yangru Huang, Zeyu Wang +4
Generative recommendation via autoregressive models has unified retrieval and ranking into a single conditional generation framework. However, fine-tuning these models with Reinfor…
cs.IR2025
GPR: Towards a Generative Pre-trained One-Model Paradigm for Large-Scale Advertising Recommendation
Jun Zhang, Yi Li, Yue Liu +19
As an intelligent infrastructure connecting users with commercial content, advertising recommendation systems play a central role in information flow and value creation within the…