Cluster-Level Experiments using Temporal Switchback Designs: Precision Gains in Pricing A/B Tests at LATAM Airlines

Nicolás Ferrari-Ortiz, Sebastián Orellana-Montini, Timur Abbiasov +2

Experimentation is central to modern digital businesses, but many operational decisions cannot be randomized at the user level. In such cases, cluster-level experiments, where clus…