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cs.GT2026
Efficiency of Generalized Proportional First-Price Auctions Under Auto-bidding
Yang Cai, Vineet Gupta, Yanchen Jiang +4
Auto-bidding is now widely adopted in online advertising platforms, allowing advertisers to specify high-level campaign objectives--such as maximizing total value subject to a retu…
cs.GT2026
The Power of Recruiting the Smaller Side: Two Additional Traders Suffice in Two-Sided Markets
Yang Cai, Vineet Gupta, Yanchen Jiang +5
We study Bulow-Klemperer-style competition complexity in two-sided double auctions with unit-demand buyers drawn i.i.d. from and unit-supply sellers drawn i.i.d. from…