2 papers
cs.IR2026
UniVA: Unified Value Alignment for Generative Recommendation in Online Advertising at Tencent
Xinxun Zhang, Yuling Xiong, Yangru Huang +14
Generative Recommendation (GR) reformulates recommendation as next-token generation over item Semantic IDs (SIDs) and has shown promise in industrial applications. However, extendi…
cs.IR2026
OneRanker: Unified Generation and Ranking with One Model in Industrial Advertising Recommendation
Dekai Sun, Yiming Liu, Jiafan Zhou +6
The end-to-end generative paradigm is revolutionizing advertising recommendation systems, driving a shift from traditional cascaded architectures towards unified modeling. However,…