most citedCredibility Matters: Motivations, Characteristics, and Influence Mechanisms of Crypto Key Opinion Leaders

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cs.SI2026★ 1 cited

Credibility Matters: Motivations, Characteristics, and Influence Mechanisms of Crypto Key Opinion Leaders

Alexander Kropiunig, Svetlana Kremer, Bernhard Haslhofer

Crypto Key Opinion Leaders (KOLs) shape Web3 narratives and retail investment behaviour. In volatile, high-risk markets, their credibility becomes a key determinant of their influe…